VAFAINIA Saeid

Saeid Vafainia is assistant professor of marketing at ESCP Business School in Paris. He is specialized in retailing and quantitative marketing. His research focuses on the development and application of statistical models to understand customer behavior and inform managerial decisions. He is particularly interested in research on marketing-mix effectiveness and customer relationship management, utilizing granular data. His publications have appeared in top marketing journals, including Journal of Interactive Marketing and Marketing Letters. He is also a member of editorial board at Journal of