TAUNI Zubair

Associate professor

Muhammad Zubair Tauni is Associate Professor of Finance. He joined EM Normandie in 2020. He holds a PhD in Finance from Dongbei University of Finance and Economics, China, obtained in 2017. His thesis analyses the extent to which similarity (dissimilarity) between investor and advisor influences investor behaviour in the Chinese stock market. His research focuses on identifying investors’ irrational behaviour caused by various psychological characteristics and mitigating this irrational behaviour through financial knowledge and financial planning.

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