Margot Racat is a Professor of marketing at IDRAC Business School and a researcher at the Magellan Research Center – iaelyon. Her research focuses on sensory and digital marketing and particularly on consumption in virtual environments. Her work has been published in various academic and managerial journals (including the French Management Review, Technology Forecasting and Social Change, and the Journal of Interactive Marketing).
This video is an invitation for doctoral students to situate their work towards three standards of management research: the format, the structure of arguments and the research language. We want to encourage a reflexive process from doctoral students around these standards in order to question these norms and be able to make them theirs. In doing so, we believe doctoral students can make their own path in management research, creating their own standards.