PIOVESAN David

iaelyon School of Management

Maître de conférences HDR

Maître de conférences HDR en sciences de gestion à l’Université Jean Moulin Lyon 3 et chercheur au Laboratoire Magellan – iaelyon School of Management, David Piovesan est également visiting researcher au Département Art Management, à VSE University, Prague. Il a été libraire pendant 9 ans. Il mène un projet de recherche sur les transformations des librairies à l’échelle européenne.

Vidéos de cet auteur

03:32

What is local retail?

For the past twenty years, local businesses have faced competition from online sales and large retail chains. They have managed to adapt to this new competitive landscape through various strategies, primarily phygital approaches and collective action. This strategic agility and organizational flexibility have enabled them to reinvent themselves.

PIOVESAN David - iaelyon School of Management |

Management Dictionary
Entrepreneurship, Management of SMEs, Marketing, Sales and Communication

03:09

What is prescription?

The digital and technological transformations of the past 20 years have completely disrupted sales practices and consumer behavior. In response to these major changes, the role of guidance and customer recommendation has had to reinvent itself and adopt new forms that are more aligned with today’s challenges.

PIOVESAN David - iaelyon School of Management |