LUFFARELLI Jonathan

I am an Associate Professor of Marketing at Montpellier Business School (Montpellier, France). Prior to joining Montpellier Business School, I worked as an Assistant Professor of Marketing at Cass Business School (London, UK; 2015-2018) and as an Adjunct Professor of Marketing at IE Business School (Madrid, Spain; 2012-2015).
My research interests lie in understanding the effects of brand aesthetics, brand personality, and corporate social responsibility on brand equity. To carry out my research, I employ various empirical methods, including experiments, surveys, event studies, and secondary data analyses.