What is social desirability?

1 views

The social desirability effect, which reveals individuals’ propensity to present a socially favorable image, is a common bias in self-assessments, compromising the validity of measurements. Particularly pronounced for sensitive individuals, it can skew data. Scales have been developed to measure this effect, but they do not guarantee its absence. To mitigate this bias, strategies including ensuring anonymity, creating a trusting environment, and avoiding suggesting expected answers through question wording should be implemented. Beyond questionnaires, projection techniques and physiological measurements are reliable alternatives for circumventing this undesirable effect in data collection.

Keywords

Author(s)

Institution(s)

Video(s) of the same institution(s)

Videos of the same thematic(s)

Subscribe to FNEGE MEDIAS channel

Abonnez-vous à notre newsletter !

(*) Champs obligatoires
This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.