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Innovativeness outcomes of employee participation in crowdsourcing communities

Research
Information Systems, Strategic Management, Marketing, Sales and Communication

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Prior research on crowdsourcing communities has primarily focused on participation of external product users and benefits obtained from their contributions. However, the role of internal employees of the host firm, albeit essential for the community’s long-term success, has not yet received much attention. This study attempts to bridge this gap by investigating the innovation outcomes of employees participating in crowdsourcing communities.

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https://www.tandfonline.com/doi/abs/10.1080/07421222.2018.1481669?journalCode=mmis20
https://aisel.aisnet.org/misqe/vol17/iss2/7/

Links & resources

https://www.tandfonline.com/doi/abs/10.1080/07421222.2018.1481669?journalCode=mmis20
https://aisel.aisnet.org/misqe/vol17/iss2/7/

Keywords

Co-creation, Crowdsourcing, Employee innovativeness, online communities, online ideation

Author(s)

BENBYA Hind

Professor at Deakin Business School

MONTPELLIER-BS

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