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What is employer branding?

  • Human Resources Management, Marketing, Sales and Communication, Organizational Theory
176 views

The concept of employer brand refers to the set of benefits associated with a job that help identify a company as an employer (employer brand), but also to the management activity of the employer brand (employer branding), which aims to articulate the company’s employer brand in order to appear as both an attractive and distinctive employer compared to competitors.

Keywords
  • Attractiveness, employer brand, employer branding, engagement, identity, image, psychological contract, Rétention

Author(s)

GUILLOT-SOULEZ Chloé

Associate Professor

iaelyon

Institution(s)

Video(s) of the same institution(s)

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  • Management Dictionary
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Human Resources Management
Human Resources Management
Marketing, Sales and Communication
Marketing, Sales and Communication
Organizational Theory
Organizational Theory

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