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Can Mindfulness Change the Way We Shop? Behavioural Science Insights

  • Trends
  • Marketing, Sales and Communication
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Can meditation really shape our buying habits? ESCP Business School Professor and Behavioural Scientist Ben Voyer explores the link between mindfulness and consumer behaviour. Discover why consumers love choice—but hate choosing—and how behavioural science can offer powerful insights for entrepreneurs and marketers alike. Want to learn more? Professor Ben Voyer explores the power of behavioral science in the latest ESCP Edge article: https://escp.eu/news/how-mindfulness-…

Keywords
  • Comportement d’achat, Habitudes de consommation, mindfulness, Professeur Ben Voyer, sciences comportementales

Author(s)

VOYER Benjamin
Research Chair Professor
ESCP Business School

Institution(s)

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