Business administration & management
videos & podcasts
Facebook Linkedin Youtube Instagram
Toutes les videos

The Innovation Formula: Market Orientation plus Managing External Knowledge

  • Research
  • Innovation Management, Marketing, Sales and Communication, Strategic Management
5 vues

This research shows that innovation depends on firms’ ability to leverage external knowledge. It examines how open innovation, crowdsourcing, and external collaborations can be effectively organized. The findings highlight the importance of market orientation and balancing openness with internal control. Practical guidelines are provided for managers to enhance innovation performance.

Mots clés
  • Collaborative innovation, Crowdsourcing, External knowledge, market orientation, Open innovation

Auteur.e(s)

OBEROI Poonam
Associate Professor
Excelia Business School

Institution(s)

Vidéos de la même institution

03:33

How Social Robots Mitigate Emotional and Social Loneliness

Loneliness is a widespread concern among older adults, profoundly affecting their well-being. Social robots—designed to engage in social interactions and form emotional connections—are increasingly perceived as social actors in human-robot relationships and offer promising potential to alleviate loneliness. This study examines how older adults interact with social robots to address different forms of loneliness and enhance their subjective well-being. Across a pilot correlational study and two experiments, the results reveal two distinct mechanisms through which social robots improve well-being: attachment for individuals experiencing emotional loneliness and social integration for those facing social loneliness. This research contributes to the literature on loneliness, transformative consumer research, and human–robot interaction.
  • Research
  • Marketing, Sales and Communication
04:05

Women in family business boards: impact and legacy

The benefit of gender diversity on the corporate boards of family firms (FFs) continues to receive growing interest. In this paper, we examine the goals of women who hold a position on the board of directors at FFs. Goal setting has been used to identify what they want to accomplish here. How do they make a difference? This question is answered through the theoretical lens of socio- emotional wealth (SEW) and goal setting. We contribute to the literature supporting gender-diverse board composition, emphasizing the goals associated with women on FF boards, and highlighting their role in family business succession. Drawing on SEW and goal setting theory, this study examines how women’s goals influence succession. Driven by the research question, our data bring together three categories of goals pursued by women in the boardroom.
EL HAYEK SFEIR Soumaya - Excelia Business School |
  • Research
  • Entrepreneurship, Governance
03:22

Supply Chain Endurance: The Key to Sustainable Resilience

The increasing impacts of climate change and extreme weather events have amplified the importance of supply chain resilience. This study focuses on creating a framework to strengthen supply chain endurance and contribute to ongoing discussions around resilience. A mixed-method approach is adopted, starting with qualitative research to identify key components of endurance, followed by an empirical analysis of its connection to supply chain and community resilience. The results underline the role of adaptive leadership, transparency, flexibility, collaboration, redundancy, and preparedness in enhancing endurance. This research highlights the critical need to develop these capabilities to support sustainable resilience for businesses and broader communities.
BAG Surajit - Excelia Business School |
  • Research
  • Logistics and Supply Chain

Vidéos de la même thématique

  • 00:03:34

How Social Robots Mitigate Emotional and Social Loneliness

Loneliness is a widespread concern among older adults, profoundly affecting their well-being. Social robots—designed to engage in social interactions and form emotional connections—are increasingly perceived as social actors in human-robot relationships and offer promising potential to alleviate loneliness. This study examines how older adults interact with social robots to address different forms of loneliness and enhance their subjective well-being. Across a pilot correlational study and two experiments, the results reveal two distinct mechanisms through which social robots improve well-being: attachment for individuals experiencing emotional loneliness and social integration for those facing social loneliness. This research contributes to the literature on loneliness, transformative consumer research, and human–robot interaction.
  • Research
  • Marketing, Sales and Communication
  • 00:03:54

How should businesses react when a populist leader takes power?

The video examines how businesses are affected when a populist leader comes to power. It highlights the political and economic uncertainties companies may face. The discussion focuses on how firms can adapt their strategies and governance. It emphasizes the importance of understanding the broader political and social context. The video reflects on the role and responsibilities of businesses in a populist environment.
CORINA Margherita - IPAG Business School |
CARBALLO Alfonso - NEOMA Business School |
  • Research
  • Governance, International Management, Strategic Management
  • 00:03:16

Activity Engagement Purchases and Happiness

This research develops a new conceptual framework based on use intention for classifying purchases. Accordingly, it moves past the dominant material vs. experiential dichotomy as well as adding a third purchase type: activity engagement purchases, which are defined as purchases that support sustained consumer activities overtime. This new typology is empirically examined to understand how different purchase types contribute to consumer happiness. Activity engagement purchases emerge as a conceptually and empirically distinct type of purchase that consumers can readily classify and recall. Activity engagement purchases also generate greater happiness than material or experiential ones – which is found to be driven by their ability to fulfill consumers’ competency needs and facilitate value expression.
HAWKINS Matthew - Burgundy School of Business |
  • Research
  • Marketing, Sales and Communication
  • 00:03:52

Entrepreneurial ecosystems in France and Norway

This research compares student entrepreneurial ecosystems in France and Norway, focusing on how students access support, resources, and networks. In France, the system is centralized, driven by key actors like Student Hubs for Innovation, Transfer and Entrepreneurship, called PEPITE. In Norway, it is open and collaborative, with strong student associations and community ties. Using interviews and social network analysis, I explored the access and the circulation of information among actors in student entrepreneurial ecosystems. The results reveal different paths to innovation shaped by culture, policy, and education. Supporting student entrepreneurship is not just about funding or training. It’s about building inclusive ecosystems where students, mentors, and institutions work together.
HU Dijia - Faculté des Sciences Economiques et de Gestion Strasbourg |
  • Master Thesis
  • Entrepreneurship, Innovation Management
Innovation Management
Marketing, Sales and Communication
Strategic Management

S'abonner aux vidéos FNEGE MEDIAS

Youtube