This study examined trait gratitude as a relevant predictor of perceived employability, a personal resource important for student job search among business school students in Canada. The findings support the idea that trait gratitude indirectly influences preparatory job search behavior, but not active job search behavior, through perceived employability. Implications for trait gratitude appear to be important for broader career development research and practice particularly with students seeking employment.
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“Deep” Electronic Word of Mouth involves in-depth online consumer discussions about products and services. It goes beyond surface-level comments, offering thoroughness, authenticity, and influence. Examples include detailed reviews on platforms like Amazon, TripAdvisor and discussions in specialized forums impacting businesses and consumers.
ZAMAN Mustafeed - EM Normandie |
- Management Dictionary
- Marketing, Sales and Communication