Professor of Marketing Michael Haenlein discusses common beliefs and fears about the digital economy on Xerfi Canal.
What are the impacts of digital transformations on the HR function? Has digitalization changed the repartition of activities between HR professionals and the proximity managers? What types of HR missions/activities/tools will be digitalized in the future? To deepen these questions, an ambitious survey involving HR managers from BNP Paribas and Safran was launched, with a specific methodology (Delphi Method). In order to shape the future of the HR function more precisely, it is vital to better understand how HR professionals view themselves, their roles and their positions. This joint initiative of the chairs "Reinventing work" and "Une Usine pour le Futur" aims at understanding the future of digitalization for HR and HR managers today, but also tomorrow.