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A post-COVID guide for marketers

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Marketing, Sales and Communication

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Professor Saeid Vafainia talks about his impact paper, published as part of ESCP Business School’s “Managing a Post-Covid19 Era” series, in which he demonstrated that recessionary periods may provide opportunities for marketers to grow their brand’s market share with the right marketing-mix spending management.

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Keywords

Brand, Covid, Market, marketing

Author(s)

VAFAINIA Saeid

Assistant Professor

ESCP-Europe

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