Dr. Vazquez is a full-time research professor at EMLV Business School in France, he is also the founder of Studies in Digital Business Analytics for International Graduates. His research revolves around e-commerce, digital marketing, econometrics, and information systems. Dr. Vazquez has published as unique author in internationally ranked journals such as Electronic Markets, Journal of Research in Interactive Marketing, Journal of Consumer Behavior, and Journal of Retailing and Consumer Services.
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Image quality and type of review framing significantly influence purchase intentions on social commerce platforms. High-quality images and personal experience-based reviews enhance mental imagery vividness, leading to increased cognitive and affective social presence.
- Research
- Digital Transformation, Innovation Management, Marketing, Sales and Communication
