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Robots, society and the marketplace

  • Trends
  • Marketing, Sales and Communication
559 views

Professor Hector Gonzalez is an interdisciplinary researcher interested in global consumer perceptions and human-robot interactions. In this video, he explains the consumer perspective on human-robot interactions considering the role of self-aware artificial intelligence (AI) he adopts in his research work.

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Keywords
  • AI, Artificial+Intelligence, human-robot+interactions, robots

Author(s)

GONZALEZ Hector

Professor

ESCP-Europe

Institution(s)

Video(s) of the same institution(s)

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How Corporations Are Driving Real Sustainability

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  • Trends
Can meditation really shape our buying habits? ESCP Business School Professor and Behavioural Scientist Ben Voyer explores the link between mindfulness and consumer behaviour. Discover why consumers love choice—but hate choosing—and how behavioural science can offer powerful insights for entrepreneurs and marketers alike. Want to learn more? Professor Ben Voyer...
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Can Mindfulness Change the Way We Shop? Behavioural Science Insights

VOYER Benjamin - ESCP-Europe
  • Tendances (EN)
What does the future of work really look like? In this exclusive vodcast excerpt, Prof. Emmanuelle Léon, expert in Human Resource Management at ESCP Business School, shares key insights on hybrid work, employee productivity, and talent retention. ▶️ In this short interview: Why full-time office return may not be realistic...
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The Future of Work: Hybrid vs Office

LEON Emmanuelle - ESCP-Europe
  • Tendances (EN)
ESCP-Europe

Videos of the same thematic(s)

Defining a visual identity means translating a brand’s identity into graphic elements (signs, colors, shapes, fonts, etc.) in order to distinguish it from its competitors. It is primarily based on the creation of a logo, as well as the development of a graphic charter that gives meaning to the brand’s...
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What is visual identity?

JAUFFRET Marie-Nathalie - INSEEC-U | AUBRUN Frédéric - INSEEC-U
  • Management Dictionary
The term “GAFAM” refers today to the five largest North American companies that largely dominate and control the digital market, including artificial intelligence: Google, Apple, Facebook, Amazon, and Microsoft. Originally, the acronym “GAFA” referred to Google, Apple, Facebook, and Amazon, with the “M” for Microsoft added later. GAFAM are often...
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What are GAFAM?

JAUFFRET Marie-Nathalie - INSEEC-U | AUBRUN Frédéric - INSEEC-U
  • Management Dictionary
The traditional advertising model is not dead, but it is being reinvented in favor of new approaches, including product and brand placement. This communication technique consists in “placing” or “integrating” a product or brand into media content (film, series, music video, etc.) through a formal contractual agreement. Four types of...
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What is product placement?

AUBRUN Frédéric - INSEEC-U | JAUFFRET Marie-Nathalie - INSEEC-U
  • Management Dictionary
Marketing, Sales and Communication
Marketing, Sales and Communication

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