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How social media lurking practices transform luxury consumption

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Strategic Management, Marketing, Sales and Communication

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PhD graduate Marina Leban talks about the article she published in the Journal of Business Research with supervisor Ben Voyer and University of Auckland Prof. Yuri Seo, which investigates how the practices of lurking transform luxury consumption on visual social media.

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Keywords

Ben+Voyer, ESCP, ESCP+Business+School, lurking, Marina+Leban, Social+media

Author(s)

LEBAN Marina

Post-Doc

ESCP-Europe

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