This research focused on the birth of the business relationship. The conceptual framework of the birth relationship model was developed. The framework addresses the individual and organizational level of the process. The framework includes triggering issues and different trust building scenarios. For managers experiencing triggering problems help build new relationships.
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“Deep” Electronic Word of Mouth involves in-depth online consumer discussions about products and services. It goes beyond surface-level comments, offering thoroughness, authenticity, and influence. Examples include detailed reviews on platforms like Amazon, TripAdvisor and discussions in specialized forums impacting businesses and consumers.
ZAMAN Mustafeed - EM Normandie |
- Dico du Management
- Marketing, Vente et Communication