The promises of gamification

The promises of gamification

Gamification is not just in video games but in many parts of our daily lives, says ESCP Europe Professor of Creativity Marketing Benjamin Voyer. This behavioral economics ans psychology expert talks about the benefits of gamification and how they can be enhanced.

À propos de l'auteur

Nom(s) VOYER Benjamin;
Institution(s) ESCP Europe;
Fonction(s) Professor
Tags
  • Gamification