The challenges and benefits of influencer marketing

The challenges and benefits of influencer marketing
Catégorie(s) : Vidéos Marketing

Changes in media consumption patterns have resulted in two significant shifts in how firms communicate with such customers over the past couple of years, explains Prof. Michael Haenlein.

À propos de l'auteur

Nom(s) HAENLEIN Michael;
Institution(s) ESCP Europe;
Fonction(s) Professor
Tags
  • marketing
  • TikTok
  • Instagram
  • Social Media
  • Influencer