{"id":66180,"date":"2026-05-13T16:14:02","date_gmt":"2026-05-13T14:14:02","guid":{"rendered":"https:\/\/fnege-medias.fr\/?post_type=video-acf&#038;p=66180"},"modified":"2026-05-13T16:14:02","modified_gmt":"2026-05-13T14:14:02","slug":"what-is-a-brand-manager","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/what-is-a-brand-manager\/","title":{"rendered":"What is a <b>brand manager<\/b>?"},"content":{"rendered":"<p>The brand manager manages and develops the reputation of one or more brands across all physical and online media. Their scope of action is therefore multichannel, utilizing all monitoring tools and online reputation management techniques, including social media. They ensure brand consistency with the company&#8217;s overall strategy. The proliferation of social networks and digital platforms has prompted brand managers to be even more vigilant about how brand identity is conveyed through content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The brand manager manages and develops the reputation of one or more brands across all physical and online media. Their scope of action is therefore multichannel, utilizing all monitoring tools and online reputation management techniques, including social media. They ensure brand consistency with the company&#8217;s overall strategy. The proliferation of social networks and digital platforms has prompted brand managers to be even more vigilant about how brand identity is conveyed through content.<\/p>\n","protected":false},"featured_media":66181,"template":"","format":[11959],"meta":{"_acf_changed":false},"categories":[3146,3156,4555,3161],"tags":[12388,12015,12384,12385,12386,12387,12383],"class_list":["post-66180","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-higher-management-education","category-management-of-social-and-solidarity-organizations","category-marketing-sales-and-communication","category-pedagogy-of-management","tag-brand-awareness","tag-brand-content","tag-brand-identity","tag-brand-manager","tag-community-manager","tag-content-manager","tag-online-reputation","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":1,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66180\/revisions"}],"predecessor-version":[{"id":66183,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66180\/revisions\/66183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/66181"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=66180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=66180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=66180"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=66180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}