{"id":66176,"date":"2026-05-13T15:55:04","date_gmt":"2026-05-13T13:55:04","guid":{"rendered":"https:\/\/fnege-medias.fr\/?post_type=video-acf&#038;p=66176"},"modified":"2026-05-13T15:55:04","modified_gmt":"2026-05-13T13:55:04","slug":"what-is-nudge-marketing","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/what-is-nudge-marketing\/","title":{"rendered":"What is nudge marketing?"},"content":{"rendered":"<p>Nudge marketing is an approach that gently encourages behavioral change, without coercion and at minimal cost. Methodologically, it requires identifying the barriers to adopting the desired behavior, and then leveraging the cognitive biases to guide individuals toward the &#8220;right&#8221; choices. It enjoys widespread success but also raises ethical controversies.<\/p>\n<p>Thaler R. and Sunstein K. (2022), Nudge, 2nd edition (&#8220;ultimate edition&#8221;), Paris, Vuibert.<\/p>\n<p>Gallopel-Morvan K. and Cri\u00e9 D. (2023), Social Marketing and Nudges: How to Change Behaviors in Healthcare?, Caen, EMS Publishing; FNEGE label; EFMD-FNEGE prize for best collective research work in management.<\/p>\n<p>Singler E. (2015), Nudge Marketing: How to Effectively Change Behaviors, Paris, Pearson.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nudge marketing is an approach that gently encourages behavioral change, without coercion and at minimal cost. Methodologically, it requires identifying the barriers to adopting the desired behavior, and then leveraging the cognitive biases to guide individuals toward the &#8220;right&#8221; choices. It enjoys widespread success but also raises ethical controversies.<\/p>\n<p>Thaler R. and Sunstein K. (2022), Nudge, 2nd edition (&#8220;ultimate edition&#8221;), Paris, Vuibert.<\/p>\n<p>Gallopel-Morvan K. and Cri\u00e9 D. (2023), Social Marketing and Nudges: How to Change Behaviors in Healthcare?, Caen, EMS Publishing; FNEGE label; EFMD-FNEGE prize for best collective research work in management.<\/p>\n<p>Singler E. (2015), Nudge Marketing: How to Effectively Change Behaviors, Paris, Pearson.<\/p>\n","protected":false},"featured_media":66177,"template":"","format":[11959],"meta":{"_acf_changed":false},"categories":[3158,4555,3167],"tags":[12380,12382,10406,12381,11156,4635],"class_list":["post-66176","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-health-sector-management","category-marketing-sales-and-communication","category-public-management","tag-behavioral-economics","tag-behavioral-science","tag-consumer-behavior-en","tag-nudging","tag-public-policy-en","tag-social-marketing","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":1,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66176\/revisions"}],"predecessor-version":[{"id":66179,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66176\/revisions\/66179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/66177"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=66176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=66176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=66176"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=66176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}