{"id":66129,"date":"2026-05-12T15:09:26","date_gmt":"2026-05-12T13:09:26","guid":{"rendered":"https:\/\/fnege-medias.fr\/?post_type=video-acf&#038;p=66129"},"modified":"2026-05-12T15:09:26","modified_gmt":"2026-05-12T13:09:26","slug":"what-is-the-marketing-mix","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/what-is-the-marketing-mix\/","title":{"rendered":"What is the <b>marketing mix<\/b>?"},"content":{"rendered":"<p>Every company develops its marketing strategy based on at least four international values: Product, Price, Promotion, and Place. This framework is called the marketing mix, or the 4Ps of marketing. The concept of the 4Ps has evolved and is now represented by the 7Ps, which include People, Packaging, and Process. Following each of these steps allows all companies offering a product or service to create the foundation of their marketing strategy and effectively reach their target audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every company develops its marketing strategy based on at least four international values: Product, Price, Promotion, and Place. This framework is called the marketing mix, or the 4Ps of marketing. The concept of the 4Ps has evolved and is now represented by the 7Ps, which include People, Packaging, and Process. Following each of these steps allows all companies offering a product or service to create the foundation of their marketing strategy and effectively reach their target audience.<\/p>\n","protected":false},"featured_media":66130,"template":"","format":[11959],"meta":{"_acf_changed":false},"categories":[3165,3147,3150,3146,3151,3166,4555,3164,3160,3167,3153],"tags":[12345,12346,12347,563,834,12348],"class_list":["post-66129","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-digital-transformation","category-entrepreneurship-en","category-governance","category-higher-management-education","category-history-of-management","category-international-management","category-marketing-sales-and-communication","category-organizational-theory","category-prospective-en","category-public-management","category-strategic-management","tag-4c","tag-4p","tag-7p","tag-communication-en","tag-marketing-en","tag-marketing-mix","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":1,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66129\/revisions"}],"predecessor-version":[{"id":66132,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66129\/revisions\/66132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/66130"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=66129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=66129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=66129"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=66129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}