{"id":66121,"date":"2026-05-12T14:51:06","date_gmt":"2026-05-12T12:51:06","guid":{"rendered":"https:\/\/fnege-medias.fr\/?post_type=video-acf&#038;p=66121"},"modified":"2026-05-12T14:51:06","modified_gmt":"2026-05-12T12:51:06","slug":"what-is-phygital","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/what-is-phygital\/","title":{"rendered":"What is <b>phygital<\/b>?"},"content":{"rendered":"<p>Phygital is the union of the physical and digital worlds.<\/p>\n<p>In the case of brand activation, the consumer has a unique and memorable experience to create a connection with the brand that is trying to win them over; phygital more specifically offers an experience that connects the customer to a digital action, often directly at the point of sale. Brands have understood that impulse buying remains important to boost sales. And that the buyer must be able to purchase what they want immediately using their preferred channel, especially digital ones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Phygital is the union of the physical and digital worlds.<\/p>\n<p>In the case of brand activation, the consumer has a unique and memorable experience to create a connection with the brand that is trying to win them over; phygital more specifically offers an experience that connects the customer to a digital action, often directly at the point of sale. Brands have understood that impulse buying remains important to boost sales. And that the buyer must be able to purchase what they want immediately using their preferred channel, especially digital ones.<\/p>\n","protected":false},"featured_media":66122,"template":"","format":[11959],"meta":{"_acf_changed":false},"categories":[3147,3166,4555,3153],"tags":[4339,563,564,834,11518],"class_list":["post-66121","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-entrepreneurship-en","category-international-management","category-marketing-sales-and-communication","category-strategic-management","tag-brand-en","tag-communication-en","tag-digital-en","tag-marketing-en","tag-phygital-en","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":1,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66121\/revisions"}],"predecessor-version":[{"id":66124,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66121\/revisions\/66124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/66122"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=66121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=66121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=66121"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=66121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}