{"id":66117,"date":"2026-05-12T14:38:08","date_gmt":"2026-05-12T12:38:08","guid":{"rendered":"https:\/\/fnege-medias.fr\/?post_type=video-acf&#038;p=66117"},"modified":"2026-05-12T14:38:08","modified_gmt":"2026-05-12T12:38:08","slug":"what-is-the-brand","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/what-is-the-brand\/","title":{"rendered":"What is <b>the brand<\/b>?"},"content":{"rendered":"<p>The brand is a constantly evolving concept. We moved from the commercial brand to an alternative model in the late 2000s, one that extends beyond the realm of consumption, becoming widespread in other spheres, particularly political ones. Various types of speakers (anti-globalization activists, journalists, creators, etc.) have adopted the brand logic as a semiotic principle, a tool for managing meaning, in their discourse.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The brand is a constantly evolving concept. We moved from the commercial brand to an alternative model in the late 2000s, one that extends beyond the realm of consumption, becoming widespread in other spheres, particularly political ones. Various types of speakers (anti-globalization activists, journalists, creators, etc.) have adopted the brand logic as a semiotic principle, a tool for managing meaning, in their discourse.<\/p>\n","protected":false},"featured_media":66118,"template":"","format":[11959],"meta":{"_acf_changed":false},"categories":[4555],"tags":[4339,563,6557],"class_list":["post-66117","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-marketing-sales-and-communication","tag-brand-en","tag-communication-en","tag-semiotics","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":1,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66117\/revisions"}],"predecessor-version":[{"id":66120,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66117\/revisions\/66120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/66118"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=66117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=66117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=66117"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=66117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}