{"id":66024,"date":"2026-05-06T16:41:51","date_gmt":"2026-05-06T14:41:51","guid":{"rendered":"https:\/\/fnege-medias.fr\/?post_type=video-acf&#038;p=66024"},"modified":"2026-05-06T16:41:51","modified_gmt":"2026-05-06T14:41:51","slug":"what-is-a-buyer-persona","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/what-is-a-buyer-persona\/","title":{"rendered":"What is a <b>buyer persona<\/b>?"},"content":{"rendered":"<p>A Buyer Persona is a fictional and detailed representation of the target buyers of a product or service. It is defined and managed by the marketing teams and is used by the marketing, sales, and customer service teams to better understand their target audiences.<\/p>\n<p>Creating a Buyer Persona relies on collecting extensive data from market research, customer file analysis, online surveys, and interviews, typically conducted with customers.<\/p>\n<p>It is primarily composed of socio-demographic, behavioral, and psychographic criteria applicable to each individual.<\/p>\n<p>Finally, there is no single Buyer Persona model, but rather various templates available, for example, online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Buyer Persona is a fictional and detailed representation of the target buyers of a product or service. It is defined and managed by the marketing teams and is used by the marketing, sales, and customer service teams to better understand their target audiences.<\/p>\n<p>Creating a Buyer Persona relies on collecting extensive data from market research, customer file analysis, online surveys, and interviews, typically conducted with customers.<\/p>\n<p>It is primarily composed of socio-demographic, behavioral, and psychographic criteria applicable to each individual.<\/p>\n<p>Finally, there is no single Buyer Persona model, but rather various templates available, for example, online.<\/p>\n","protected":false},"featured_media":66025,"template":"","format":[11959],"meta":{"_acf_changed":false},"categories":[4555],"tags":[12316,12314,11484,12317,12315,12262,12261,7899,12313],"class_list":["post-66024","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-marketing-sales-and-communication","tag-buyer-persona","tag-contact-person","tag-customer-en","tag-persona","tag-profile","tag-prospect","tag-purchase-decision","tag-segmentation-en-2","tag-target-buyers","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":1,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66024\/revisions"}],"predecessor-version":[{"id":66027,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66024\/revisions\/66027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/66025"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=66024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=66024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=66024"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=66024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}