{"id":66012,"date":"2026-05-06T16:27:16","date_gmt":"2026-05-06T14:27:16","guid":{"rendered":"https:\/\/fnege-medias.fr\/?post_type=video-acf&#038;p=66012"},"modified":"2026-05-06T16:27:16","modified_gmt":"2026-05-06T14:27:16","slug":"what-is-social-selling","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/what-is-social-selling\/","title":{"rendered":"What is <b>social selling<\/b>?"},"content":{"rendered":"<p>Today, buyers are increasingly well-informed before meeting a salesperson, thanks in particular to social media. Social selling is a sales strategy on social networks that aims to promote a professional brand in order to contribute to its visibility and business development. Before launching, it&#8217;s essential to identify priority target audiences, select the social network(s) where they are present, and define the objectives to be achieved. In B2B, LinkedIn is indispensable. It&#8217;s the number one professional social network in the world. A recommended social selling approach on LinkedIn is structured around four steps and the acronym ETIC.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, buyers are increasingly well-informed before meeting a salesperson, thanks in particular to social media. Social selling is a sales strategy on social networks that aims to promote a professional brand in order to contribute to its visibility and business development. Before launching, it&#8217;s essential to identify priority target audiences, select the social network(s) where they are present, and define the objectives to be achieved. In B2B, LinkedIn is indispensable. It&#8217;s the number one professional social network in the world. A recommended social selling approach on LinkedIn is structured around four steps and the acronym ETIC.<\/p>\n","protected":false},"featured_media":66013,"template":"","format":[11959],"meta":{"_acf_changed":false},"categories":[3165,4555],"tags":[564,12308,12309,8769,12310,12311],"class_list":["post-66012","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-digital-transformation","category-marketing-sales-and-communication","tag-digital-en","tag-linkedin","tag-prospecting","tag-sales-en","tag-social-networks","tag-social-selling","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":1,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66012\/revisions"}],"predecessor-version":[{"id":66015,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66012\/revisions\/66015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/66013"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=66012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=66012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=66012"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=66012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}