{"id":66008,"date":"2026-05-06T16:20:18","date_gmt":"2026-05-06T14:20:18","guid":{"rendered":"https:\/\/fnege-medias.fr\/?post_type=video-acf&#038;p=66008"},"modified":"2026-05-06T16:20:18","modified_gmt":"2026-05-06T14:20:18","slug":"what-is-a-business-action-plan-bap","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/what-is-a-business-action-plan-bap\/","title":{"rendered":"What is <b>a business action plan (BAP)<\/b>?"},"content":{"rendered":"<p>The Sales Action Plan, or SAP, is the sales component of a company&#8217;s strategy.<\/p>\n<p>It is a key tool for managing a sales force, outlining objectives, priority sales targets, and the approach to follow for the coming year.<br \/>\nDeveloping an SAP involves three steps:<\/p>\n<p>\u2013 A preparation phase that translates strategic directions into annual sales results and objectives.<\/p>\n<p>\u2013 A development phase that lists all sales actions to be carried out on priority targets, including details, a schedule, and an associated budget.<\/p>\n<p>\u2013 A monitoring phase that tracks actions using dashboards and key performance indicators (KPIs).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Sales Action Plan, or SAP, is the sales component of a company&#8217;s strategy.<\/p>\n<p>It is a key tool for managing a sales force, outlining objectives, priority sales targets, and the approach to follow for the coming year.<br \/>\nDeveloping an SAP involves three steps:<\/p>\n<p>\u2013 A preparation phase that translates strategic directions into annual sales results and objectives.<\/p>\n<p>\u2013 A development phase that lists all sales actions to be carried out on priority targets, including details, a schedule, and an associated budget.<\/p>\n<p>\u2013 A monitoring phase that tracks actions using dashboards and key performance indicators (KPIs).<\/p>\n","protected":false},"featured_media":66009,"template":"","format":[11959],"meta":{"_acf_changed":false},"categories":[4555],"tags":[12300,12306,12301,12302,12305,12303,12304,12307],"class_list":["post-66008","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-marketing-sales-and-communication","tag-customer-loyalty","tag-customer-segmentation","tag-lead-management","tag-lead-nurturing","tag-prospecting-plan","tag-sales-management","tag-sales-objectives","tag-sales-strategy","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":1,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66008\/revisions"}],"predecessor-version":[{"id":66011,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/66008\/revisions\/66011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/66009"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=66008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=66008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=66008"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=66008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}