{"id":65908,"date":"2026-04-30T11:36:39","date_gmt":"2026-04-30T09:36:39","guid":{"rendered":"https:\/\/fnege-medias.fr\/?post_type=video-acf&#038;p=65908"},"modified":"2026-04-30T11:36:39","modified_gmt":"2026-04-30T09:36:39","slug":"what-is-crm","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/what-is-crm\/","title":{"rendered":"What is <b>CRM<\/b>?"},"content":{"rendered":"<p>CRM stands for Customer Relationship Management. It&#8217;s an organizational approach that aims to better understand and satisfy customers and partners, identified primarily by their business potential and profitability.<br \/>\nCRM also refers to the software used to manage this customer relationship.<br \/>\nIt can be considered the engine of sales activity.<br \/>\nIt provides marketing, sales, and customer support teams with all the data, information, and functionalities that simplify customer acquisition and retention: from pre-sales to after-sales service.<br \/>\nFor sales managers, CRM is also a tool for managing their teams.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CRM stands for Customer Relationship Management. It&#8217;s an organizational approach that aims to better understand and satisfy customers and partners, identified primarily by their business potential and profitability.<br \/>\nCRM also refers to the software used to manage this customer relationship.<br \/>\nIt can be considered the engine of sales activity.<br \/>\nIt provides marketing, sales, and customer support teams with all the data, information, and functionalities that simplify customer acquisition and retention: from pre-sales to after-sales service.<br \/>\nFor sales managers, CRM is also a tool for managing their teams.<\/p>\n","protected":false},"featured_media":65909,"template":"","format":[11959],"meta":{"_acf_changed":false},"categories":[4555],"tags":[8762,8763,8764,8766,8767,12263,12264,834,8769,8770],"class_list":["post-65908","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-marketing-sales-and-communication","tag-contact-management-en","tag-crm-dashboard-en","tag-customer-database-en","tag-customer-relationship-management-en","tag-customer-service-en","tag-customer-tracking","tag-lead-tracking","tag-marketing-en","tag-sales-en","tag-sales-pipeline-en","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/65908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":1,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/65908\/revisions"}],"predecessor-version":[{"id":65911,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/65908\/revisions\/65911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/65909"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=65908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=65908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=65908"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=65908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}