{"id":65904,"date":"2026-04-30T11:31:09","date_gmt":"2026-04-30T09:31:09","guid":{"rendered":"https:\/\/fnege-medias.fr\/?post_type=video-acf&#038;p=65904"},"modified":"2026-04-30T11:31:09","modified_gmt":"2026-04-30T09:31:09","slug":"what-is-the-soncase-method","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/what-is-the-soncase-method\/","title":{"rendered":"What is the <b>SONCASE method<\/b>?"},"content":{"rendered":"<p>The SONCASE method is a mnemonic device for sales professionals. It helps identify, during the discovery phase, a prospect&#8217;s main buying motivations:<\/p>\n<p>Security \u2013 Pride \u2013 Novelty \u2013 Comfort \u2013 Money \u2013 Sympathy and Environment<\/p>\n<p>Salespeople can then better understand their clients&#8217; expectations and adapt their sales pitches and strategies accordingly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The SONCASE method is a mnemonic device for sales professionals. It helps identify, during the discovery phase, a prospect&#8217;s main buying motivations:<\/p>\n<p>Security \u2013 Pride \u2013 Novelty \u2013 Comfort \u2013 Money \u2013 Sympathy and Environment<\/p>\n<p>Salespeople can then better understand their clients&#8217; expectations and adapt their sales pitches and strategies accordingly.<\/p>\n","protected":false},"featured_media":65905,"template":"","format":[11959],"meta":{"_acf_changed":false},"categories":[4555],"tags":[8778,11484,8780,12262,12258,12261,12259,12260,12257],"class_list":["post-65904","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-marketing-sales-and-communication","tag-active-listening-en","tag-customer-en","tag-discovery-phase-en","tag-prospect","tag-psychological-leverage","tag-purchase-decision","tag-purchase-motivation","tag-sale","tag-salespeople","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/65904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":1,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/65904\/revisions"}],"predecessor-version":[{"id":65907,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/65904\/revisions\/65907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/65905"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=65904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=65904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=65904"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=65904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}