{"id":65896,"date":"2026-04-30T10:48:52","date_gmt":"2026-04-30T08:48:52","guid":{"rendered":"https:\/\/fnege-medias.fr\/?post_type=video-acf&#038;p=65896"},"modified":"2026-04-30T10:48:52","modified_gmt":"2026-04-30T08:48:52","slug":"what-is-the-buyer-journey","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/what-is-the-buyer-journey\/","title":{"rendered":"What is the <b>buyer journey<\/b>?"},"content":{"rendered":"<p>The customer journey, as defined in the Engel, Kollat, and Blackwell model (1967), is a complex and dynamic process that emphasizes how customers make purchasing decisions at each stage and the factors that influence them. This journey is influenced by a variety of factors, including direct interactions with the brand, market trends, personal needs, and social influences. Each stage of this journey is crucial to shaping the overall customer experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The customer journey, as defined in the Engel, Kollat, and Blackwell model (1967), is a complex and dynamic process that emphasizes how customers make purchasing decisions at each stage and the factors that influence them. This journey is influenced by a variety of factors, including direct interactions with the brand, market trends, personal needs, and social influences. Each stage of this journey is crucial to shaping the overall customer experience.<\/p>\n","protected":false},"featured_media":65897,"template":"","format":[11959],"meta":{"_acf_changed":false},"categories":[4555],"tags":[12256,1186,913,8800,12255],"class_list":["post-65896","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-marketing-sales-and-communication","tag-consideration","tag-decision-en","tag-evaluation-en","tag-loyalty-en","tag-need","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/65896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":1,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/65896\/revisions"}],"predecessor-version":[{"id":65899,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/65896\/revisions\/65899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/65897"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=65896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=65896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=65896"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=65896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}