{"id":65703,"date":"2026-04-24T10:54:02","date_gmt":"2026-04-24T08:54:02","guid":{"rendered":"https:\/\/fnege-medias.fr\/?post_type=video-acf&#038;p=65703"},"modified":"2026-04-24T10:54:02","modified_gmt":"2026-04-24T08:54:02","slug":"the-identity-informative-power-of-activity-facilitating-purchases","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/the-identity-informative-power-of-activity-facilitating-purchases\/","title":{"rendered":"The identity informative power of activity facilitating purchases"},"content":{"rendered":"<p style=\"font-weight: 400;\">Extant research suggests experiential purchases are more identity informative than material purchases. Building on this discourse, this research expands on the intricacies of how consumers integrate purchases into their life\u2019s activities. Specifically, activity facilitating purchases \u2013 a purchase type distinct from the material-experiential continuum \u2013 are explored. Through three studies, activity facilitating purchases are shown to be more identity informative than material purchases. However, activity facilitating purchases are equally informative as experiential purchases. Practitioners may want to conduct interviews or surveys to identify the identity relevant meanings customers find in their activities and then align their brand values with these meanings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Extant research suggests experiential purchases are more identity informative than material purchases. Building on this discourse, this research expands on the intricacies of how consumers integrate purchases into their life\u2019s activities. Specifically, activity facilitating purchases \u2013 a purchase type distinct from the material-experiential continuum \u2013 are explored. Through three studies, activity facilitating purchases are shown to be more identity informative than material purchases. However, activity facilitating purchases are equally informative as experiential purchases. Practitioners may want to conduct interviews or surveys to identify the identity relevant meanings customers find in their activities and then align their brand values with these meanings.<\/p>\n","protected":false},"featured_media":65704,"template":"","format":[11970],"meta":{"_acf_changed":false},"categories":[4555],"tags":[12192,12195,12194,12193,11677],"class_list":["post-65703","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-marketing-sales-and-communication","tag-activity-facilitating-purchase","tag-consumer-identity","tag-experiential-purchase","tag-material-purchase","tag-purchase-type","format-research"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/65703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":1,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/65703\/revisions"}],"predecessor-version":[{"id":65706,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/65703\/revisions\/65706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/65704"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=65703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=65703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=65703"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=65703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}