{"id":65623,"date":"2026-04-23T10:14:55","date_gmt":"2026-04-23T08:14:55","guid":{"rendered":"https:\/\/fnege-medias.fr\/?post_type=video-acf&#038;p=65623"},"modified":"2026-04-23T10:14:55","modified_gmt":"2026-04-23T08:14:55","slug":"what-is-blue-ocean-strategy","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/what-is-blue-ocean-strategy\/","title":{"rendered":"What is <b>Blue Ocean Strategy<\/b>?"},"content":{"rendered":"<p data-start=\"0\" data-end=\"238\">The so-called \u201cBlue Ocean\u201d strategy, proposed by W. Chan Kim and Ren\u00e9e Mauborgne, aims to:<br data-start=\"90\" data-end=\"93\" \/>\u2013 move away from crowded markets with limited growth prospects,<br data-start=\"156\" data-end=\"159\" data-is-only-node=\"\" \/>\u2013 seek more profitable markets while avoiding direct competition with rivals.<\/p>\n<p data-start=\"240\" data-end=\"330\">A blue ocean is an untapped and profitable strategic space, largely free of competition.<\/p>\n<p data-start=\"332\" data-end=\"506\" data-is-last-node=\"\" data-is-only-node=\"\">Kim and Mauborgne propose a methodology called ERAC, which stands for Eliminate, Reduce, Raise, and Create new factors. These four actions must be carried out simultaneously.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The so-called \u201cBlue Ocean\u201d strategy, proposed by W. Chan Kim and Ren\u00e9e Mauborgne, aims to:<br \/>\n\u2013 move away from crowded markets with limited growth prospects,<br \/>\n\u2013 seek more profitable markets while avoiding direct competition with rivals.<br \/>\nA blue ocean is an untapped and profitable strategic space, largely free of competition.<br \/>\nKim and Mauborgne propose a methodology called ERAC, which stands for Eliminate, Reduce, Raise, and Create new factors. These four actions must be carried out simultaneously.<\/p>\n","protected":false},"featured_media":65624,"template":"","format":[11959],"meta":{"_acf_changed":false},"categories":[3147,3153],"tags":[12150,12151,12152,4646],"class_list":["post-65623","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-entrepreneurship-en","category-strategic-management","tag-blue-ocean","tag-blue-ocean-strategy","tag-markets","tag-strategy","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/65623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":1,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/65623\/revisions"}],"predecessor-version":[{"id":65626,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/65623\/revisions\/65626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/65624"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=65623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=65623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=65623"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=65623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}