{"id":61913,"date":"2026-04-10T16:13:05","date_gmt":"2026-04-10T14:13:05","guid":{"rendered":"https:\/\/fnege-medias.fr\/?post_type=video-acf&#038;p=61913"},"modified":"2026-04-10T16:13:05","modified_gmt":"2026-04-10T14:13:05","slug":"what-is-visual-identity","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/what-is-visual-identity\/","title":{"rendered":"What is <b>visual identity<\/b>?"},"content":{"rendered":"<p>Defining a visual identity means translating a brand\u2019s identity into graphic elements (signs, colors, shapes, fonts, etc.) in order to distinguish it from its competitors. It is primarily based on the creation of a logo, as well as the development of a graphic charter that gives meaning to the brand\u2019s identity project. The main challenge of this approach is to create a visual universe that is fully consistent with the essence of the brand and its products or services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Defining a visual identity means translating a brand\u2019s identity into graphic elements (signs, colors, shapes, fonts, etc.) in order to distinguish it from its competitors. It is primarily based on the creation of a logo, as well as the development of a graphic charter that gives meaning to the brand\u2019s identity project. The main challenge of this approach is to create a visual universe that is fully consistent with the essence of the brand and its products or services.<\/p>\n","protected":false},"featured_media":61914,"template":"","format":[11959],"meta":{"_acf_changed":false},"categories":[3165,3146,3166,3159,4555,3164,3161,3167,3153],"tags":[4339,563,12029,12031,1791,834,12019,6557,12030],"class_list":["post-61913","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-digital-transformation","category-higher-management-education","category-international-management","category-management-and-big-data","category-marketing-sales-and-communication","category-organizational-theory","category-pedagogy-of-management","category-public-management","category-strategic-management","tag-brand-en","tag-communication-en","tag-graphic-charter","tag-graphic-standards","tag-image-en","tag-marketing-en","tag-semiology","tag-semiotics","tag-visual-identity","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/61913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":1,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/61913\/revisions"}],"predecessor-version":[{"id":61916,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/61913\/revisions\/61916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/61914"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=61913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=61913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=61913"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=61913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}