{"id":61905,"date":"2026-04-10T15:55:07","date_gmt":"2026-04-10T13:55:07","guid":{"rendered":"https:\/\/fnege-medias.fr\/?post_type=video-acf&#038;p=61905"},"modified":"2026-04-10T15:55:07","modified_gmt":"2026-04-10T13:55:07","slug":"what-is-product-placement","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/what-is-product-placement\/","title":{"rendered":"What is <b>product placement<\/b>?"},"content":{"rendered":"<p data-start=\"0\" data-end=\"378\">The traditional advertising model is not dead, but it is being reinvented in favor of new approaches, including product and brand placement. This communication technique consists in \u201cplacing\u201d or \u201cintegrating\u201d a product or brand into media content (film, series, music video, etc.) through a formal contractual agreement. Four types of advertising placement can be distinguished.<\/p>\n<p data-start=\"380\" data-end=\"495\" data-is-last-node=\"\" data-is-only-node=\"\">This video is based on the work of <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Jean-Marc Lehu<\/span><\/span> and <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Delphine Le Nozach<\/span><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The traditional advertising model is not dead, but it is being reinvented in favor of new approaches, including product and brand placement. This communication technique consists in \u201cplacing\u201d or \u201cintegrating\u201d a product or brand into media content (film, series, music video, etc.) through a formal contractual agreement. Four types of advertising placement can be distinguished.<br \/>\nThis video is based on the work of Jean-Marc Lehu and Delphine Le Nozach.<\/p>\n","protected":false},"featured_media":61906,"template":"","format":[11959],"meta":{"_acf_changed":false},"categories":[4555],"tags":[2239,4339,12022],"class_list":["post-61905","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-marketing-sales-and-communication","tag-advertising-en","tag-brand-en","tag-placement","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/61905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":1,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/61905\/revisions"}],"predecessor-version":[{"id":61908,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/61905\/revisions\/61908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/61906"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=61905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=61905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=61905"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=61905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}