{"id":61897,"date":"2026-04-10T15:36:16","date_gmt":"2026-04-10T13:36:16","guid":{"rendered":"https:\/\/fnege-medias.fr\/?post_type=video-acf&#038;p=61897"},"modified":"2026-04-10T15:36:16","modified_gmt":"2026-04-10T13:36:16","slug":"what-is-brand-activation","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/what-is-brand-activation\/","title":{"rendered":"What is <b>brand activation<\/b>?"},"content":{"rendered":"<p>A company must communicate about its brand, products, or services. In this sense, it can promote them in various ways. Among these multiple techniques and many others, in order to build brand image and increase its emotional value, companies also develop communication actions, also known as brand activation. This technique consists in creating small or large-scale events in which the target audience participates, so as to enhance brand recall and strengthen their relationship with it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A company must communicate about its brand, products, or services. In this sense, it can promote them in various ways. Among these multiple techniques and many others, in order to build brand image and increase its emotional value, companies also develop communication actions, also known as brand activation. This technique consists in creating small or large-scale events in which the target audience participates, so as to enhance brand recall and strengthen their relationship with it.<\/p>\n","protected":false},"featured_media":61898,"template":"","format":[11959],"meta":{"_acf_changed":false},"categories":[3166,4555,3153],"tags":[1651,12021,4339,563,834],"class_list":["post-61897","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-international-management","category-marketing-sales-and-communication","category-strategic-management","tag-action-en","tag-activation","tag-brand-en","tag-communication-en","tag-marketing-en","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/61897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":1,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/61897\/revisions"}],"predecessor-version":[{"id":61900,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/61897\/revisions\/61900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/61898"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=61897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=61897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=61897"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=61897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}