{"id":61877,"date":"2026-04-10T15:21:38","date_gmt":"2026-04-10T13:21:38","guid":{"rendered":"https:\/\/fnege-medias.fr\/?post_type=video-acf&#038;p=61877"},"modified":"2026-04-10T15:21:38","modified_gmt":"2026-04-10T13:21:38","slug":"what-is-brand-semiotics","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/what-is-brand-semiotics\/","title":{"rendered":"What is <b>brand semiotics<\/b>?"},"content":{"rendered":"<p data-start=\"0\" data-end=\"321\">Semiology, or the science of signs, studies the life of signs within social life, to use a famous expression by <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Ferdinand de Saussure<\/span><\/span>, the founder of modern linguistics. It was first applied to images and media in information and communication sciences research, and later to brands in management studies.<\/p>\n<p data-start=\"323\" data-end=\"571\" data-is-last-node=\"\" data-is-only-node=\"\">Brand semiology makes it possible to distinguish brand expressions according to semantic elements (\u201cL\u2019Or\u00e9al because I\u2019m worth it\u201d), figurative elements (the anthropomorphized small fruits of Oasis), or symbolic elements (self-improvement for Nike).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Semiology, or the science of signs, studies the life of signs within social life, to use a famous expression by Ferdinand de Saussure, the founder of modern linguistics. It was first applied to images and media in information and communication sciences research, and later to brands in management studies.<br \/>\nBrand semiology makes it possible to distinguish brand expressions according to semantic elements (\u201cL\u2019Or\u00e9al because I\u2019m worth it\u201d), figurative elements (the anthropomorphized small fruits of Oasis), or symbolic elements (self-improvement for Nike).<\/p>\n","protected":false},"featured_media":61878,"template":"","format":[11959],"meta":{"_acf_changed":false},"categories":[3147,3146,3154],"tags":[2239,4339,12017,9131,12018,12020,12019],"class_list":["post-61877","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-entrepreneurship-en","category-higher-management-education","category-innovation-management","tag-advertising-en","tag-brand-en","tag-branding","tag-identity-en","tag-logo","tag-meaning","tag-semiology","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/61877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":1,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/61877\/revisions"}],"predecessor-version":[{"id":61880,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/61877\/revisions\/61880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/61878"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=61877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=61877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=61877"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=61877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}