{"id":60499,"date":"2019-06-21T08:51:56","date_gmt":"2019-06-21T06:51:56","guid":{"rendered":"https:\/\/fnege-medias.fr\/video-acf\/influencer-marketing-can-be-used-to-grow-supermarket-sales-2\/"},"modified":"2026-03-31T00:14:13","modified_gmt":"2026-03-30T22:14:13","slug":"influencer-marketing-can-be-used-to-grow-supermarket-sales","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/influencer-marketing-can-be-used-to-grow-supermarket-sales\/","title":{"rendered":"\u201cInfluencer Marketing\u201d can be used to grow supermarket sales"},"content":{"rendered":"<p>Michael Haenlein and his co-authors analysed the use of customers as micro-influencers to boost the sales of everyday consumer products.<br \/>\nCelebrities have represented brands and thus helped sell their products for years. Today Consumer Packaged Goods (CPG) manufacturers equally invest in word-of-mouth programs and incentivize customers to spread the word about everyday products. But do such programs really help increase the sales supermarket goods?<br \/>\nThat\u2019s the question ESCP Europe Professor of Marketing Michael Haenlein tried to answer with Lancaster University Professor Florian Dost, European University Viadrina PhD candidate Ulrike Phieler and Arison School of Business Professor Barak Libai, in an article they published in the Journal of Marketing and a managerial version published by the American Marketing Association.<\/p>\n<p>En savoir plus<\/p>\n<p>https:\/\/journals.sagepub.com\/doi\/10.1177\/0022242918817000<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"62E4vXBZgt\"><p><a href=\"https:\/\/www.ama.org\/2019\/04\/09\/using-customers-as-micro-influencers-to-boost-supermarket-sales\/\">Using Customers as Micro-Influencers to Boost Supermarket Sales<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Using Customers as Micro-Influencers to Boost Supermarket Sales&#8221; &#8212; American Marketing Association\" src=\"https:\/\/www.ama.org\/2019\/04\/09\/using-customers-as-micro-influencers-to-boost-supermarket-sales\/embed\/#?secret=4ILQm9zvjx#?secret=62E4vXBZgt\" data-secret=\"62E4vXBZgt\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michael Haenlein and his co-authors analysed the use of customers as micro-influencers to boost the sales of everyday consumer products.<br \/>\nCelebrities have represented brands and thus helped sell their products for years. Today Consumer Packaged Goods (CPG) manufacturers equally invest in word-of-mouth programs and incentivize customers to spread the word about everyday products. But do such programs really help increase the sales supermarket goods?<br \/>\nThat\u2019s the question ESCP Europe Professor of Marketing Michael Haenlein tried to answer with Lancaster University Professor Florian Dost, European University Viadrina PhD candidate Ulrike Phieler and Arison School of Business Professor Barak Libai, in an article they published in the Journal of Marketing and a managerial version published by the American Marketing Association.<\/p>\n","protected":false},"featured_media":65104,"template":"","format":[11969,11970],"meta":{"_acf_changed":false},"categories":[4555,4554],"tags":[1758,2631,2632],"class_list":["post-60499","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-marketing-sales-and-communication","category-marketing-vente-et-communication","tag-escpeurope","tag-influencermarketing","tag-michaelhaenlein","format-recherche","format-research"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/60499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":0,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/60499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/65104"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=60499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=60499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=60499"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=60499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}