Building on market-orientation theory, this research centers on the market-driving strategy and the key attributes that top and middle-level management should have in order to facilitate and perform such a strategy. Findings from an exploratory study including in-depth interviews with 27 experts, seven academicians and 20 experienced practitioners working in market-driving companies across an array of sectors, show that there is a number of common as well as unique attributes that each one of these two managerial groups should have so as to perform a market-driving strategy. Given that this is the first research to explore personnel attributes as a key antecedent of the application of a market-driving strategy, the present research results in an extensive number of academic research propositions as well as relevant managerial implications for the business community.<\/p>\n","protected":false},"excerpt":{"rendered":"
Building on market-orientation theory, this research centers on the market-driving strategy and the key attributes that top and middle-level management should have in order to facilitate and perform such a strategy. Findings from an exploratory study including in-depth interviews with 27 experts, seven academicians and 20 experienced practitioners working in market-driving companies across an array of sectors, show that there is a number of common as well as unique attributes that each one of these two managerial groups should have so as to perform a market-driving strategy. Given that this is the first research to explore personnel attributes as a key antecedent of the application of a market-driving strategy, the present research results in an extensive number of academic research propositions as well as relevant managerial implications for the business community.<\/p>\n","protected":false},"featured_media":13725,"template":"","format":[11969,11970],"meta":{"_acf_changed":false},"categories":[3028,4555,4554,3153],"tags":[3345,3344,3348,3346,3347],"class_list":["post-60299","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-management-strategique","category-marketing-sales-and-communication","category-marketing-vente-et-communication","category-strategic-management","tag-market-orientation","tag-market-driving-strategy","tag-middle-level-employees","tag-personnel-attributes","tag-top-management","format-recherche","format-research"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/60299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":0,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/60299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/13725"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=60299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=60299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=60299"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=60299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}