{"id":60133,"date":"2020-11-13T12:59:21","date_gmt":"2020-11-13T12:59:21","guid":{"rendered":"https:\/\/fnege-medias.fr\/video-acf\/a-post-covid-guide-for-marketers-2\/"},"modified":"2026-03-31T00:10:29","modified_gmt":"2026-03-30T22:10:29","slug":"a-post-covid-guide-for-marketers","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/a-post-covid-guide-for-marketers\/","title":{"rendered":"A post-COVID guide for marketers"},"content":{"rendered":"<p>Professor Saeid Vafainia talks about his impact paper, published as part of ESCP Business School&#8217;s &#8220;Managing a Post-Covid19 Era&#8221; series, in which he demonstrated that recessionary periods may provide opportunities for marketers to grow their brand\u2019s market share with the right marketing-mix spending management.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Professor Saeid Vafainia talks about his impact paper, published as part of ESCP Business School&#8217;s &#8220;Managing a Post-Covid19 Era&#8221; series, in which he demonstrated that recessionary periods may provide opportunities for marketers to grow their brand\u2019s market share with the right marketing-mix spending management.<\/p>\n","protected":false},"featured_media":64890,"template":"","format":[11969,11970],"meta":{"_acf_changed":false},"categories":[4555,4554],"tags":[3527,3486,3528,422],"class_list":["post-60133","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-marketing-sales-and-communication","category-marketing-vente-et-communication","tag-brand","tag-covid","tag-market","tag-marketing","format-recherche","format-research"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/60133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":0,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/60133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/64890"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=60133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=60133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=60133"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=60133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}