{"id":60115,"date":"2021-01-11T09:31:15","date_gmt":"2021-01-11T09:31:15","guid":{"rendered":"https:\/\/fnege-medias.fr\/video-acf\/the-challenges-and-benefits-of-influencer-marketing-2\/"},"modified":"2026-03-31T00:10:17","modified_gmt":"2026-03-30T22:10:17","slug":"the-challenges-and-benefits-of-influencer-marketing","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/the-challenges-and-benefits-of-influencer-marketing\/","title":{"rendered":"The challenges and benefits of influencer marketing"},"content":{"rendered":"<p>Changes in media consumption patterns have resulted in two significant shifts in how firms communicate with such customers over the past couple of years, explains Prof. Michael Haenlein.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Changes in media consumption patterns have resulted in two significant shifts in how firms communicate with such customers over the past couple of years, explains Prof. Michael Haenlein.<\/p>\n","protected":false},"featured_media":13411,"template":"","format":[11973],"meta":{"_acf_changed":false},"categories":[4555,4554],"tags":[3565,3563,422,3564,3562],"class_list":["post-60115","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-marketing-sales-and-communication","category-marketing-vente-et-communication","tag-influencer","tag-instagram","tag-marketing","tag-social-media","tag-tiktok","format-trends-en-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/60115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":0,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/60115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/13411"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=60115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=60115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=60115"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=60115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}