{"id":59845,"date":"2022-02-08T15:11:15","date_gmt":"2022-02-08T14:11:15","guid":{"rendered":"https:\/\/fnege-medias.fr\/video-acf\/en-customer-portfolio-management-for-long-term-survival\/"},"modified":"2022-02-08T15:11:15","modified_gmt":"2022-02-08T14:11:15","slug":"en-customer-portfolio-management-for-long-term-survival","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/en-customer-portfolio-management-for-long-term-survival\/","title":{"rendered":"Customer Portfolio Management for Long-Term Survival"},"content":{"rendered":"<p>Our objective was to understand how effective a firm is in attracting its target customers. To do this, we developed a model that relates a firm\u2019s marketing activities to the mix of customers buying from the firm. Most marketing models simply ask how a firm\u2019s marketing activities influence the number of customers buying the brand. We asked how a firm\u2019s marketing activities influence the kinds of customers buying the brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Notre objectif \u00e9tait de comprendre l&#8217;efficacit\u00e9 d&#8217;une entreprise \u00e0 attirer ses cibles de clients. Pour ce faire, nous avons d\u00e9velopp\u00e9 un mod\u00e8le qui \u00e9tablit un lien entre les activit\u00e9s de marketing d&#8217;une entreprise et la combinaison de clients qui ach\u00e8tent aupr\u00e8s de l&#8217;entreprise. La plupart des mod\u00e8les de marketing demandent simplement comment les activit\u00e9s de marketing d&#8217;une entreprise influencent le nombre de clients qui ach\u00e8tent la marque. Nous nous sommes demand\u00e9 comment les activit\u00e9s de marketing d&#8217;une entreprise influencent les types de clients qui ach\u00e8tent la marque. <\/p>\n","protected":false},"featured_media":54012,"template":"","format":[11969,11970],"meta":{"_acf_changed":false},"categories":[4555,4554],"tags":[],"class_list":["post-59845","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-marketing-sales-and-communication","category-marketing-vente-et-communication","format-recherche","format-research"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/59845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":0,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/59845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/54012"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=59845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=59845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=59845"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=59845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}