{"id":59618,"date":"2022-06-30T14:59:56","date_gmt":"2022-06-30T12:59:56","guid":{"rendered":"https:\/\/fnege-medias.fr\/video-acf\/en-targeting-algorithms\/"},"modified":"2022-06-30T14:59:56","modified_gmt":"2022-06-30T12:59:56","slug":"en-targeting-algorithms","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/en-targeting-algorithms\/","title":{"rendered":"What is <strong>targeting algorithms<\/strong>?"},"content":{"rendered":"<p>Nonprofits have long faced the challenge of balancing their books when they simultaneously seek to retain existing donors and acquire new donors. Nonprofit targeting of existing donors can be done, in principle, using their past donation data. However, for new donors, such data is either not available or might be difficult to procure from secondary sources. What should the nonprofits do ? We suggest 2 alternatives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les organismes sans but lucratif ont longtemps \u00e9t\u00e9 confront\u00e9s au d\u00e9fi de l\u2019\u00e9quilibre budg\u00e9taire lorsqu\u2019ils cherchaient simultan\u00e9ment \u00e0 retenir les donateurs existants et \u00e0 en recruter de nouveaux. En principe, on peut cibler les donateurs existants \u00e0 partir des donn\u00e9es de leurs dons ant\u00e9rieurs. Toutefois, pour les nouveaux donateurs, ces donn\u00e9es ne sont pas disponibles ou pourraient \u00eatre difficiles \u00e0 obtenir de sources secondaires. Que devraient faire les organismes sans but lucratif? Nous sugg\u00e9rons 2 alternatives.<\/p>\n","protected":false},"featured_media":53023,"template":"","format":[11958,11959],"meta":{"_acf_changed":false},"categories":[4555,4554],"tags":[6837,6839,6836,6833,6834,6835,6841,6840,6838,6842],"class_list":["post-59618","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-marketing-sales-and-communication","category-marketing-vente-et-communication","tag-accuracy-of-predictions","tag-backward-induction-and-forward-simulation","tag-behavioral-predictions","tag-customer-response-to-targeting","tag-frequency-and-value-of-response","tag-geographic-profiling","tag-information-update","tag-multi-arm-bandit-problems","tag-sequential-decision-making-algorithms","tag-tradeoff-between-revenue-and-learning","format-dico","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/59618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":0,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/59618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/53023"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=59618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=59618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=59618"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=59618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}