{"id":59265,"date":"2023-06-20T16:05:07","date_gmt":"2023-06-20T14:05:07","guid":{"rendered":"https:\/\/fnege-medias.fr\/video-acf\/en-what-is-product-value-perceptions\/"},"modified":"2023-06-20T16:05:07","modified_gmt":"2023-06-20T14:05:07","slug":"en-what-is-product-value-perceptions","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/en-what-is-product-value-perceptions\/","title":{"rendered":"What is <strong>product value perceptions<\/strong>?"},"content":{"rendered":"<p>Perceived product value describes consumers\u2019 overall assessment of a product. It considers the extent to which a product meets the needs and expectations of a consumer. Product value perceptions can be understood as a trade-off between quality and price. However, more nuanced definitions consider the complex nature of perceived product value and refer to its dimensions, i.e., emotional (generated feelings), social (enhancement of social self-concept), quality\/performance (quality and performance expectations) and price\/value for money (product utility and product costs). Perceived product values explain consumer choices and behavior; thus, they help marketing professionals determine the best strategies for marketing and positioning their products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La valeur per\u00e7ue du produit d\u00e9crit l&#8217;\u00e9valuation globale d&#8217;un produit par les consommateurs. Elle prend en compte la mesure dans laquelle un produit r\u00e9pond aux besoins et aux attentes d&#8217;un consommateur. Elle prend en compte la mesure dans laquelle un produit r\u00e9pond aux besoins et aux attentes d&#8217;un consommateur. La perception de la valeur d&#8217;un produit peut \u00eatre consid\u00e9r\u00e9e comme un compromis entre la qualit\u00e9 et le prix. Toutefois, des d\u00e9finitions plus nuanc\u00e9es tiennent compte de la nature complexe de la valeur per\u00e7ue des produits et font r\u00e9f\u00e9rence \u00e0 ses dimensions : \u00e9motionnelle (sentiments g\u00e9n\u00e9r\u00e9s), sociale (am\u00e9lioration de l&#8217;image sociale de soi), qualit\u00e9\/performance (attentes en mati\u00e8re de qualit\u00e9 et de performance) et prix\/valeur de l&#8217;argent (utilit\u00e9 et co\u00fbt du produit). <\/p>\n","protected":false},"featured_media":52912,"template":"","format":[11958,11959],"meta":{"_acf_changed":false},"categories":[4554],"tags":[8001,8002,8003,951,8004,3602,1629,8005,8006,791,4663],"class_list":["post-59265","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-marketing-vente-et-communication","tag-consumer-perceptions-en","tag-emotional-en","tag-price-en","tag-prix","tag-product-en","tag-produit-2","tag-qualite","tag-quality-en","tag-social-en","tag-valeur","tag-value","format-dico","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/59265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":0,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/59265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/52912"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=59265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=59265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=59265"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=59265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}