{"id":58970,"date":"2024-02-12T10:43:57","date_gmt":"2024-02-12T09:43:57","guid":{"rendered":"https:\/\/fnege-medias.fr\/video-acf\/how-much-can-you-hate-a-brand-2\/"},"modified":"2026-03-30T23:59:05","modified_gmt":"2026-03-30T21:59:05","slug":"how-much-can-you-hate-a-brand","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/how-much-can-you-hate-a-brand\/","title":{"rendered":"How much can you hate a brand?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Brand Hate encompasses a variety of negative emotions towards a brand, such as anger, disgust, contempt, and disappointment. It is often rooted in ideological incompatibility, which refers to a conflict between a brand&#8217;s values and those of the consumer, as well as negative experiences and corporate misconduct. In addition, symbolic or image incongruence can contribute to brand hate, particularly when there&#8217;s a mismatch between the typical image of a brand and the consumer&#8217;s self-image. In response to these feelings of brand hate, consumers typically adopt one of two coping strategies: avoidance, similar to a flight response, or revenge, similar to a fight response.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Hate encompasses a variety of negative emotions towards a brand, such as anger, disgust, contempt, and disappointment. It is often rooted in ideological incompatibility, which refers to a conflict between a brand&#8217;s values and those of the consumer, as well as negative experiences and corporate misconduct. In addition, symbolic or image incongruence can contribute to brand hate, particularly when there&#8217;s a mismatch between the typical image of a brand and the consumer&#8217;s self-image. In response to these feelings of brand hate, consumers typically adopt one of two coping strategies: avoidance, similar to a flight response, or revenge, similar to a fight response.<\/p>\n","protected":false},"featured_media":63396,"template":"","format":[11971,11973],"meta":{"_acf_changed":false},"categories":[4554],"tags":[8949,8945,8946,8951,8948,8950,8947],"class_list":["post-58970","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-marketing-vente-et-communication","tag-avoidance","tag-brand-hate","tag-consumer-brand-relationships","tag-coping","tag-negative-emotions","tag-revenge","tag-sternbergs-duplex-theory","format-tendances","format-trends-en-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/58970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":0,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/58970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/63396"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=58970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=58970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=58970"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=58970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}