{"id":58967,"date":"2024-02-12T11:20:11","date_gmt":"2024-02-12T10:20:11","guid":{"rendered":"https:\/\/fnege-medias.fr\/video-acf\/what-is-femvertising-2\/"},"modified":"2026-03-30T23:59:03","modified_gmt":"2026-03-30T21:59:03","slug":"what-is-femvertising","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/what-is-femvertising\/","title":{"rendered":"What is <strong>femvertising<\/strong>?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Femvertising is a term for advertising that utilizes pro-female talent, messaging, and imagery to empower and uplift women and girls. It is a successful approach for brands to create a positive emotional connection with their consumers through a sense of pride and inspiration that drives deeper engagement and brand loyalty. When brands use pro-female messages for profit without a genuine commitment to gender equality and body inclusivity, femvertising risks being perceived as a form of opportunism. This lack of authenticity in advertising can lead to femwashing.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Femvertising is a term for advertising that utilizes pro-female talent, messaging, and imagery to empower and uplift women and girls. It is a successful approach for brands to create a positive emotional connection with their consumers through a sense of pride and inspiration that drives deeper engagement and brand loyalty. When brands use pro-female messages for profit without a genuine commitment to gender equality and body inclusivity, femvertising risks being perceived as a form of opportunism. This lack of authenticity in advertising can lead to femwashing.<\/p>\n","protected":false},"featured_media":63390,"template":"","format":[11958,11959],"meta":{"_acf_changed":false},"categories":[4554],"tags":[8967,8970,8969,8964,8971,8965,8968,8966],"class_list":["post-58967","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-marketing-vente-et-communication","tag-advertising-evolution","tag-body-inclusivity","tag-feminism-in-marketing","tag-femvertising","tag-femwashing","tag-gender-stereotypes","tag-social-brand-authenticity","tag-womens-empowerment","format-dico","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/58967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":0,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/58967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/63390"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=58967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=58967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=58967"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=58967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}