{"id":58929,"date":"2024-03-25T10:59:22","date_gmt":"2024-03-25T09:59:22","guid":{"rendered":"https:\/\/fnege-medias.fr\/video-acf\/what-is-deep-electronic-word-of-mouth-ewom-2\/"},"modified":"2026-03-30T23:58:48","modified_gmt":"2026-03-30T21:58:48","slug":"what-is-deep-electronic-word-of-mouth-ewom","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/what-is-deep-electronic-word-of-mouth-ewom\/","title":{"rendered":"What is <strong>deep electronic word of mouth (eWOM)<\/strong>?"},"content":{"rendered":"<p style=\"font-weight: 400\">\u201cDeep\u201d Electronic Word of Mouth involves in-depth online consumer discussions about products and services. It goes beyond surface-level comments, offering thoroughness, authenticity, and influence. Examples include detailed reviews on platforms like Amazon, TripAdvisor and discussions in specialized forums impacting businesses and consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cDeep\u201d Electronic Word of Mouth involves in-depth online consumer discussions about products and services. It goes beyond surface-level comments, offering thoroughness, authenticity, and influence. Examples include detailed reviews on platforms like Amazon, TripAdvisor and discussions in specialized forums impacting businesses and consumers.<\/p>\n","protected":false},"featured_media":63314,"template":"","format":[11958,11959],"meta":{"_acf_changed":false},"categories":[4555,4554],"tags":[9135,9134,6686,9133,6680],"class_list":["post-58929","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-marketing-sales-and-communication","category-marketing-vente-et-communication","tag-bouche-a-oreille-electronique","tag-deep-ewom","tag-digital-marketing","tag-ewom","tag-marketing-digital","format-dico","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/58929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":0,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/58929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/63314"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=58929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=58929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=58929"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=58929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}