{"id":58683,"date":"2025-02-26T17:08:09","date_gmt":"2025-02-26T16:08:09","guid":{"rendered":"https:\/\/fnege-medias.fr\/video-acf\/how-image-quality-and-style-of-reviews-impact-purchase-behavior-in-social-commerce-2\/"},"modified":"2026-03-30T23:57:08","modified_gmt":"2026-03-30T21:57:08","slug":"how-image-quality-and-style-of-reviews-impact-purchase-behavior-in-social-commerce","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/how-image-quality-and-style-of-reviews-impact-purchase-behavior-in-social-commerce\/","title":{"rendered":"How image quality and style of reviews impact purchase behavior in social commerce?"},"content":{"rendered":"<p>Image quality and type of review framing significantly influence purchase intentions on social commerce platforms. High-quality images and personal experience-based reviews enhance mental imagery vividness, leading to increased cognitive and affective social presence. Consequently, consumers are more likely to make a purchase. This research provides valuable insights for businesses to optimize their social commerce strategies by leveraging visual appeal and authentic customer experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image quality and type of review framing significantly influence purchase intentions on social commerce platforms. High-quality images and personal experience-based reviews enhance mental imagery vividness, leading to increased cognitive and affective social presence. <\/p>\n","protected":false},"featured_media":62848,"template":"","format":[11969,11970],"meta":{"_acf_changed":false},"categories":[3165,3154,3021,4555,4554,3014],"tags":[6310,6686,10351,10350,10352,10349,3564,10353,10354],"class_list":["post-58683","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-digital-transformation","category-innovation-management","category-management-de-linnovation","category-marketing-sales-and-communication","category-marketing-vente-et-communication","category-transformation-digitale","tag-consumer-behavior","tag-digital-marketing","tag-image-quality","tag-online-sales","tag-reviews","tag-social-commerce","tag-social-media","tag-social-presence","tag-vividness","format-recherche","format-research"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/58683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":0,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/58683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/62848"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=58683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=58683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=58683"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=58683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}