Amidst the unprecedented economic backdrop of a global pandemic, the intricate web of greenwashing discourse in times of fake news has woven its threads into the fabric of corporate sustainability, reshaping managers’ perceptions and challenging their attitudes toward sustainable decision-making. In a two-phase qualitative study, this research explores the impact of greenwashing discourse on managers\u2019 perceptions and attitudes toward sustainability post pandemic in France. The results reveal a disconnection between external greenwashing discourse and the managerial mindset, as claims of greenwashing are often linked to \u201cfake news.\u201d Furthermore, the study shows that the pandemic has shifted the spotlight onto financial concerns, overshadowing sustainability in strategic decision-making and thereby altering the landscape of corporate responsibility. Going beyond the conventional focus on consumers and clients, this study aims to fill a critical gap in greenwashing research by examining the impact on different stakeholders. In this investigation, we aim to contribute to research on greenwashing discourse by offering more comprehensive understanding of the complexities and nuances involved in managerial perceptions of the discourse and sustainability initiatives in an era marked by unprecedent challenges.<\/p>\n","protected":false},"excerpt":{"rendered":"
Dans un contexte \u00e9conomique sans pr\u00e9c\u00e9dent marqu\u00e9 par une pand\u00e9mie mondiale, l\u2019entrelacement complexe du discours sur le greenwashing \u00e0 l\u2019\u00e8re des fake news s’est int\u00e9gr\u00e9 au tissu de la durabilit\u00e9 d\u2019entreprise, remodelant les perceptions des managers et mettant \u00e0 l\u2019\u00e9preuve leur attitude face aux d\u00e9cisions durables. \u00c0 travers une \u00e9tude qualitative en deux phases, cette recherche examine l\u2019impact du discours sur le greenwashing sur les perceptions et attitudes des managers vis-\u00e0-vis de la durabilit\u00e9 en France apr\u00e8s la pand\u00e9mie. Les r\u00e9sultats r\u00e9v\u00e8lent une d\u00e9connexion entre le discours externe sur le greenwashing et l\u2019\u00e9tat d\u2019esprit des managers, ces derniers associant souvent les accusations de greenwashing aux \u00ab fake news \u00bb. De plus, l\u2019\u00e9tude montre que la pand\u00e9mie a d\u00e9plac\u00e9 l\u2019attention vers les pr\u00e9occupations financi\u00e8res, rel\u00e9guant la durabilit\u00e9 au second plan dans la prise de d\u00e9cision strat\u00e9gique et modifiant ainsi le paysage de la responsabilit\u00e9 d\u2019entreprise. En allant au-del\u00e0 du cadre habituel centr\u00e9 sur les consommateurs et les clients, cette \u00e9tude vise \u00e0 combler un vide critique dans la recherche sur le greenwashing en examinant son impact sur diff\u00e9rents acteurs. \u00c0 travers cette analyse, nous cherchons \u00e0 contribuer aux recherches sur le discours du greenwashing en offrant une compr\u00e9hension plus approfondie des complexit\u00e9s et des nuances entourant les perceptions manag\u00e9riales de ce discours et des initiatives de durabilit\u00e9 dans une \u00e9poque marqu\u00e9e par des d\u00e9fis sans pr\u00e9c\u00e9dent.<\/p>\n","protected":false},"featured_media":62744,"template":"","format":[11969,11970],"meta":{"_acf_changed":false},"categories":[3163,3025,3016,3145],"tags":[10630,10628,10627,10629,932],"class_list":["post-58631","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-covid-special-series","category-developpement-durable-et-rse","category-serie-special-covid","category-sustainable-development-and-csr","tag-abc-theory","tag-fake-news","tag-greenwashing-discourse","tag-stakeholder-theory","tag-sustainability","format-recherche","format-research"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/58631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":0,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/58631\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/62744"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=58631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=58631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=58631"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=58631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}