{"id":58466,"date":"2025-09-29T11:02:39","date_gmt":"2025-09-29T09:02:39","guid":{"rendered":"https:\/\/fnege-medias.fr\/video-acf\/what-is-employer-branding-en\/"},"modified":"2025-09-29T11:02:39","modified_gmt":"2025-09-29T09:02:39","slug":"what-is-employer-branding-en","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/what-is-employer-branding-en\/","title":{"rendered":"What is <b>employer branding<\/b>?"},"content":{"rendered":"<p>The concept of <strong data-start=\"74\" data-end=\"92\">employer brand<\/strong> refers to the set of benefits associated with a job that help identify a company as an employer (<em data-start=\"190\" data-end=\"206\">employer brand<\/em>), but also to the management activity of the employer brand (<em data-start=\"268\" data-end=\"287\">employer branding<\/em>), which aims to articulate the company\u2019s employer brand in order to appear as both an attractive and distinctive employer compared to competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The concept of employer brand refers to the set of benefits associated with a job that help identify a company as an employer (employer brand), but also to the management activity of the employer brand (employer branding), which aims to articulate the company\u2019s employer brand in order to appear as both an attractive and distinctive employer compared to competitors.<\/p>\n","protected":false},"featured_media":52596,"template":"","format":[11958,11959],"meta":{"_acf_changed":false},"categories":[3029,3149,4555,4554,3164,3015],"tags":[7791,6177,6178,2734,8482,1790,3558,10174],"class_list":["post-58466","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-gestion-des-ressources-humaines","category-human-resources-management","category-marketing-sales-and-communication","category-marketing-vente-et-communication","category-organizational-theory","category-theorie-des-organisations","tag-attractiveness","tag-employer-brand","tag-employer-branding","tag-engagement","tag-identity","tag-image","tag-psychological-contract","tag-retention","format-dico","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/58466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":0,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/58466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/52596"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=58466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=58466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=58466"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=58466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}