{"id":58403,"date":"2025-10-22T11:27:58","date_gmt":"2025-10-22T09:27:58","guid":{"rendered":"https:\/\/fnege-medias.fr\/video-acf\/digital-brand-equity-in-the-digital-age-en\/"},"modified":"2025-10-22T11:27:58","modified_gmt":"2025-10-22T09:27:58","slug":"digital-brand-equity-in-the-digital-age-en","status":"publish","type":"video-acf","link":"https:\/\/fnege-medias.fr\/en\/fnege-video\/digital-brand-equity-in-the-digital-age-en\/","title":{"rendered":"Digital Brand Equity in the Digital Age"},"content":{"rendered":"<p>Tools and metrics for brand equity are proving inadequate in the rapidly evolving digital era.<\/p>\n<p>The study proposes a novel approach to Digital Brand Equity metrics.<\/p>\n<p>These metrics should not be based solely on social media and current digital indicators.<\/p>\n<p>New metrics should incorporate the share of search, digital brand awareness, and digital brand sentiment constructs.<\/p>\n<p>The study develops a Digital Brand Equity research agenda and underscores the critical research and policy questions<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tools and metrics for brand equity are proving inadequate in the rapidly evolving digital era.<\/p>\n<p>The study proposes a novel approach to Digital Brand Equity metrics.<\/p>\n<p>These metrics should not be based solely on social media and current digital indicators.<\/p>\n<p>New metrics should incorporate the share of search, digital brand awareness, and digital brand sentiment constructs.<\/p>\n<p>The study develops a Digital Brand Equity research agenda and underscores the critical research and policy questions<\/p>\n","protected":false},"featured_media":53326,"template":"","format":[11969,11970],"meta":{"_acf_changed":false},"categories":[4555,4554],"tags":[2816,11255,561,11256,3564],"class_list":["post-58403","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-marketing-sales-and-communication","category-marketing-vente-et-communication","tag-ai","tag-brand-equity","tag-digital","tag-measurement","tag-social-media","format-recherche","format-research"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/58403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":0,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/58403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/53326"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=58403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=58403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=58403"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=58403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}